La agencia de publicidad desempeña un rol fundamental en la reputación y promoción de una marca. Las empresas son conscientes de que necesitan explotar el marketing para potenciar su posición competitiva en el mercado, pero en a veces, no conocen cómo este tipo de...
Datos y más datos. Actualmente vivimos la era “datificada”. De echo, gran parte de las decisiones que se toman a diario en medianas y grandes empresas dependen de lo que digan los datos. Así que si trabajas en el mundo business ya habrás oído hablar de la...
Los perfiles profesionales que evolucionan más rápido son los relacionados, de una o otra forma, con las nuevas tecnologías. El experto en marketing digital es uno de ellos. Los profesionales especializados en marketing online suelen tener currículums polifacéticos....
El escaparatismo no es solo cosa de tiendas de moda. La sociedad de consumo navega entre gran cantidad de productos y de establecimientos. No obstante, muchas tiendas físicas ofrecen los mismos productos y a precios muy similares. La primera carta de presentación para...
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